Marketing

How to carry out an effective A/B testing campaign?

Before the rapid rise of the internet, marketing was considered an art – but currently, it’s a combination of art and science. Marketers are interested in improving their click-through and open rates to attract more web visitors and increase sales….

Why Social Selling is the best Skill for Salespeople?

Being successful in business is all about building a regular stream of profitable revenue and there’s no doubt that social selling is a key strategy. It should help you achieve 40% more of your revenue goals than if you continue…

Natural referencing, sponsored links, e-marketing, affiliation

Natural referencing also called SEO represents all the techniques that allow a site or a set of web pages to be favourably positioned in the first natural or organic results of search engines. This very useful practice in e-marketing includes…

What does it take to adopt a good SEO strategy?

SEO (Search Engine Optimization) or natural referencing is a method to succeed in positioning oneself in the best ranking of Google search results. It is a set of techniques qualified as “natural”, i.e. without resorting to advertising, being qualitative and…

How can you benefit from communication advice and creations?

To increase its market share and boost its sales, a company needs to implement effective communication strategies. These techniques allow to make the company or its products known. Depending on the company’s stage of life, type of activity, or target…

Webmarketing: the need for social buzz

Doing webmarketing is not an easy task. Many strategies are used in order to attract and retain as many customers as possible. Social buzz is a strategy that companies use to boost their business. This section outlines the need for…

How can you better master marketing and its techniques?

We always hear somewhere that marketing is indispensable in the life of a company. Why and how to master it then? The answers to this question are in this article. The explanations will be simple and easy to understand. General…

Buzz marketing exploits the viral side of the web

Communication is undergoing a real revolution thanks to the Internet, this incredible search engine that makes everyone happy because you can find everything or almost everything. And marketing is not shy to use the Internet to its advantage. Let’s discover…

New trends: The different social networks to watch out for

Facebook, twitter, Instagram,… entrepreneurs are looking for new social networks to compete with them. They are trying to launch high-potential social networks with ease of access on the web. Let’s be careful, the development of these networks is not easy…

Good reasons to do social selling

Nowadays, getting information on the internet is becoming a common practice among B2B buyers. They are therefore no longer interested in cold sales prospecting. We can no longer afford to rely on e-mails or phone calls because they are now…