Webmarketing: the need for social buzz

Doing webmarketing is not an easy task. Many strategies are used in order to attract and retain as many customers as possible. Social buzz is a strategy that companies use to boost their business. This section outlines the need for social buzz on the internet.

What is social buzz?

The definition of a buzz has evolved. Previously, a buzz was a noise around a product, a label, a company, a fact. Today, the character of a buzz is no longer only promotional but also conversational. It is currently defined as a phenomenon for information purposes that makes more noise than others.

What does a social buzz in webmarketing bring back?

With technological advances, the Internet now allows all project initiators in any field to establish communication with customers and to highlight their own image. The use of social buzz is a strategy that aims to use social networks as well as the media in order to publicize and propel a project, a product or a site. The social buzz allows to assert and manage the presence of the product or site on the Internet. To be able to buzz information, all tools are allowed: videos, social networks, press releases,...the tool depends on the strategy adopted. Social buzz has the advantage of being immediate and spontaneous. However, the response to social buzz depends on the way it has been orchestrated: it can be positive if the buzz has been well organized and well targeted, it can be negative if the buzz is disorganized and can even affect the reputation of the company, product or site.

Which social networks to use?

Social networks are taken apart from the fact that they are currently all the rage. Indeed, the majority of people are registered on some kind of social network. Facebook: by creating its own page, the company can create its own community, communicate and exchange comments with its members. Twitter: on this network, the company can also create and develop its community both inside and outside the network. Comments are also exchanged with the different members. Youtube: this is a network reserved for video publication. Thanks to this network, the company can set up its own tags as well as the links that will allow the Internet user to go to the company. Dailymotion: this network is almost identical to youtube.

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