If you have a mobile application (Android sdk, etc.), you should be used to push notifications. Many of you are no doubt aware of what it is and how it works, but are you using it effectively to your advantage?
Push notifications are a great marketing tool for anyone with a mobile application because they help you stay in touch with your users. Just make sure you use this strategy carefully.
If you cross the line and use it too often, users may disable your push notifications. This is obviously something you should avoid. In any case, here are the advantages of such a system.
Stimulate user engagement
Push notifications can help you at certain points of contact to attract more customers. They can also help you send reminders and real-time updates that encourage your audience to engage with your brand frequently, even if they are not aware of it.
According to one study, users were willing to receive more push notifications than users before turning them off. In other words, marketers now have a better opportunity to communicate with customers thanks to push notifications that are typically developed on Android sdk.
Push notifications allow you to stay non-intrusive with your users, providing them with timely messages and relevant and useful information such as special offers. They are also a great way to encourage users to participate in new promotions or features.
sdk notifications to improve conversion rates
Timely marketing messages are the best way to increase conversion rates, as they can notify customers or create a sense of urgency. For example, some stores have had problems with abandoned shopping carts.
Customers would add items to their shopping cart but leave the store before completing their purchases. In order to solve this problem and find lost customers, they launched a strategy with « push » notification at its core, where users were notified if they left the store with an item still in their shopping cart.
Thanks to push notifications, these stores doubled or tripled their retargeting click-through rates compared to traditional mobile ads. With push mobile notification, you can trigger immediate purchases. Send your users informative messages and inform them about special discounts or time-limited offers in your online store.
Target the right users
ios sdk mobile applications can ask a user for permission to access their location. If they grant it, you’ll have the ability to customize the customer experience with location-specific push notifications. A mobile application can send offers applicable to users in a specific region based on time zone.
You can target users by country, city, or region. For example, some navigation applications do a great job of reminding users of nearby traffic situations and providing gas station updates such as fuel prices.
In addition, you can notify users of special offers or discounts when they are in a specific location. Alert messages based on a user’s location can help you engage users with a high degree of relevance and customization.