Published on : 21 April 20203 min reading time
The availability of aerial photographs or video by UAV allows marketers to open up a new range of possibilities for conveying their advertising messages. Until recently, this was almost unthinkable, i.e. very expensive. In this article, we’ll look at the benefits of making an aerial video in the field of online marketing.
Innovation, creativity and efficiency
In marketing, and more specifically in video marketing, the challenge is to get the message across in the most effective and striking way possible to the prospect’s eyes and, consequently, to his or her memory. Whether on our website or through a Youtube channel, Facebook, Twitter, Vimeo, etc., as online marketing professionals we already know the advantages of adding a corporate video to our digital marketing strategy. The main objective of this video is to capture the attention, impress, excite, differentiate us so that the prospect will be oriented towards our product or service in the shortest possible time.
New ways to convey messages
Currently, the scenario in which marketing and advertising is carried out is overloaded with impactful messages. Brands are finding it increasingly difficult to reach their target audience for a variety of reasons. The main one being the user experience, as the user is now used to receiving and often ignoring these messages. It is the role of the creators to find the best way to convey these messages. This is where the aerial shots taken by a video drone come in.
Marketing video with UAVs
One of the first marketing sectors to be revolutionized by drones is the audiovisual sector. It was soon discovered that unmanned aerial vehicles could help make professional aerial photography much more flexible and at much lower cost than before. The audiovisual sector has become more democratic by allowing small, medium and large companies to have their own corporate, commercial or documentary video with drones by inviting the viewer to discover their products and services in a more attractive way.
Creativity and technology
Aerial photography or aerial video by UAV have become a new marketing tool and another way to show the benefits of a brand or company in an attractive way. Above all, the images obtained with a UAV add spectacularity to our corporate video. These images are different from what we are used to seeing, recording heights of up to 120 meters, striking viewpoints, camera angles that were impossible to achieve before the existence of UAVs. Applying technological innovation with UAVs to our corporate videos gives us an image of modernity, differentiation and a desire to stand out.
What types of UAVs are used?
It is not with just any type of UAV or camera that we will get quality results. Many UAVs have a built-in camera that records video, but the result is usually not adequate. Indeed, to ensure the highest quality of this type of shooting, it is necessary for the UAV to be equipped with highly developed stabilization systems. This is, for example, the case of the Gymbal DJI H3 3D which, coupled with a camera capable of recording in Full HD at 60 frames per second or even in 4K (30 fps) like the GO PRO Hero 4. The rendering of the shots taken with this type of drone is truly spectacular.
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