Published on : 21 April 20203 min reading time
PrestaShop, the open source software created in 2007 by 5 students of the Epitech computer school is a program used to facilitate the creation of an online shop. This application was created under the terms of the Open Software 3.0 license. Thanks to the tool, owners of e-commerce sites benefit from a functional tool with several advantages.
Discover the advantages of PrestaShop
The free e-commerce creation tool does not require any technical skills to customize a shop. The usefulness of the theme configurator included in the program allows users to define the graphic charter of their e-commerce site by configuring it according to their taste and activity. PrestaShop is a program for creating online sales portals offering more than 2000 themes with several themes in responsive format. These are adapted for responsive sites.
The software specialized in e-commerce portals allows to solve all the problems related to this type of site. PrestaShop allows sites to manage a product catalogue, secure purchasing procedures, manage promotions or undertake marketing operations aimed at increasing sales. Thanks to the presence of an active community, the users of the open source tool can count on the community to bring their help and contribution at different levels: request for documentation, themes, help… Another asset, the SEO option of the administration panel optimizes in all simplicity the structure of each page of the site.
Why should I choose PrestaShop to create an e-commerce site?
On the one hand, the tool for creating virtual shops is an open source program allowing users to access the source code, but also allowing service providers to improve the shop according to the customer’s expectations. The usefulness of PrestaShop is that the user is the exclusive owner of his online business, it has no commission on sales and transactions made unlike other competing programs. The usefulness of the solution is that it offers an intuitive and hierarchical back-office: natural and optimized referencing, a platform adapted to mobile supports, useful marketing tools such as loyalty program, promotional code, sponsorship, relaunch of abandoned shopping carts…
PrestaShop : Create an online store easily
To create a virtual store with PrestaShop, you just have to choose a Web hosting and then link it to a domain name. The installation of the tool is done thanks to a one-click module. The owner of the online sales platform will then have to configure the site. He will be able to choose the template, create product sheets, set up payment types or delivery services.