The terms SEO and SEA are derived from the English acronyms SEO for Search Engine Optimization and SEA for Search Engine Advertising. Search engine positioning is the process of improving the visibility of a website in the organic or paid results of the various search engines. SEO helps search engines understand the content of each web page and determine if it is relevant to users.

ATS for a Web site

SEA advertising consists of text or image ads placed on search engines such as Google or Bing. The ad always appears in the first search results. This type of advertising is the main source of income for search engines. SEA is an important part of marketing and branding. One of the main goals of ATS is to rapidly increase the number of visits a website receives through ads in the advertising spaces. The main purpose of this type of advertising is to encourage ATS prospects to make a purchase through the ad. This is one of the main objectives, to increase conversion into sales. Ads can also be used to obtain subscriptions to newsletters, downloads or customer reviews, in which case they are referred to as SEA leads.

How can SEO help my business grow?

If you know how to manage the natural referencing of your website, you will be able to help attract more SEO leads or SEO leads and thus get more sales opportunities. Why should I do this? Google, the search engine par excellence, is based on an objective of positioning the content that is poured into the network. Google will choose the most relevant contents, or those that will best serve the user. So, how do you attract traffic to your website through search engine positioning?

SEO for a website

In fact, the most important thing for Google is that your content is really useful to people. So what you need to do is provide quality, useful and necessary content. The most important reason to promote SEO on your company’s website is that it is beneficial for both users and search engines. There are many factors that influence the positioning of the content you periodically publish in your corporate blog. Among the most important is authority, which is essentially based on popularity on the net. The more popular you are, the more valuable the information you publish is to Google. And also relevance, which is the relationship a page has with a given query. This is not about repeating the same keyword over and over again, but about how to choose it and what synonyms or related terms to use.